About Us

Independent Financial Advice covering Berkshire, Bucks, Surrey, the Thames Valley, and the Surrounding areas. We are based in Maidenhead but cover a wide geographical area. We specialise in providing advice for customers approaching, or at, retirement, and also those who have already retired. We have considerable experience in providing advice to clients in later life, and we increasingly are helping clients with care home fees advice. John Ashworth is an accredited Member of the Society of Later Life Advisers.

We deliver exceptional levels of service and high quality impartial advice to clients. Whenever our clients think of money or have a financial issue we are happy for them to call us/email. This is part of our service offering: giving high quality and reliable service.

Who are we? 

The firm has been giving independent advice since 1958. We are a privately owned company and attach great importance to maintaining high standards of service.

John Ashworth (Director), holds a B.Sc. (Hons) degree in Economics.

He has passed the Advanced Financial Planning Qualification, as well as being an accredited Member of the Society of Later Life Advisers. The following are some of the exams passed:

● Financial Planning Exams 1, 2 and 3
● G10 Tax and Trusts
● CF2 Investment and Risk
● CF6 Mortgage Advice
● HR1 Home Reversion Plans
● CF7 Lifetime Mortgage Activities (Equity Release products)
● CF8 Long Term Care

John Ashworth also holds the Certificate in Mortgage Advice and Practice (CII), and is a member of the Society of Mortgage Professionals.

The above qualifications enable us to give very good quality advice in the areas of long term care, equity release, investments, pension planning, investments, and mortgages.

Please phone on 01628 670 630, 07967 741554 or e-mail john@safeinsuranceagency.com, if you would like to arrange an appointment. After our initial telephone conversation we normally arrange a face-to-face meeting to carry out a comprehensive review and talk about the various options. The initial meeting is free of charge. We are fee based for investment advice. For mortgages and Pure Protection; paid by fees or commission, or a mixture of the two.

Contact Us:

Tel: 01628 670 630 / 07967 741554   Email: info@safeinsuranceagency.com

Pennyfield, Switchback Road, North Maidenhead, Berkshire, SL6 7QQ